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ABOUT US
Woodstock's Destination Dispensary
HERbal Woodstock is Woodstock NY's premiere dispensary. Our mission is to empower individuals in their journey and relationship with the plant, through consciously curated product offerings, valuable education, expert guidance, and exceptional service. True to their pioneering cannabis retail roots, the owners of HERbal Woodstock are dedicated to aiding in the spectrum of human experience through cannabis that expands the mind, nourishes the soul and prioritizes well-being.
OUR STORY
Melissa Gibson and Courtney Beaupre are at the helm of this woman/mother-owned enterprise that is locally rooted, with operational experience and a proven track-record. With over ten years of combined leadership experience in the NY cannabis/hemp cannabinoid market, the owners have a complementary and advantageous set of skills, experiences, acumen and expertise that is unparalleled in such a nascent industry. Their extensive and seasoned backgrounds that couple front-end, profit-producing careers in business development, marketing and entrepreneurship with essential back-end expertise in compliance and adherence to governmental policies and regulations, uniquely and ideally position the owners as early licensees in the New York’s market who will be successful in the Adult-Use Retail space. Well respected in the region as industry pioneers and community-builders with deep relationships up and down the cannabis supply chain, Melissa and Courtney embody the spirit of the NY legalization movement that seeks to lift up and champion small, minority-owned businesses.
MEET THE MOTHERS
BRAND ETHOS
Nestled in the heart of “the most famous small town in the world”, HERbal Woodstock leans into the halo of its home, benefiting from an open, creative and free-spirited sensibility that embraces inner exploration, balance and peace. The brand reflects the culturally entrenched connection between Woodstock and Cannabis, evoking a familiar, positive association in the mind of its customers, and drawing from the common elements that a renowned artist colony shares with a mind-expanding plant (Of course you want weed from Woodstock).
As a destination dispensary, HERbal Woodstock serves visitors looking to experience cannabis in a desirable, vibrant and natural setting. The HERbal Woodstock brand, customer experience, sensory aesthetic and messaging reflects the bountiful resources of the Mid-Hudson Valley and the Catskill Mountains, finding inspiration from breathtaking views, seasonal flora, rolling waters, majestic peaks, accessible trails and protected forests. When you are in the HERbal Woodstock space, you will feel both transported to and grounded in the best the region has to offer, including a focus on locally grown cannabis brands. Come to the place to be and as Joni Mitchell says "we've got to get ourselves back to the garden."